//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Brand management
2
Markenführung
2
Advertising effects
1
Brand placement in fiction
1
Consumer behaviour
1
Internet marketing
1
Motivation
1
Online-Marketing
1
Product Placement
1
Product placement
1
Social Web
1
Social web
1
Werbewirkung
1
attitudes towards brand placement
1
author perspective
1
brand placement in fiction and film
1
brand placement regulation
1
genre appropriateness
1
sponsorship disclosure
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Pelsmacker, Patrick de
Ko, Eunju
4
Lou, Chen
3
Matthes, Jörg
3
Xie, Quan
3
Boerman, Sophie C.
2
Hayes, Jameson L.
2
Lee, Jong-Ho
2
Müller, Céline M.
2
Naderer, Brigitte
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Wu, Linwan
2
Aghakhani, H.
1
Ahn, Jungyong
1
Alharbi, Khalid
1
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Beatson, Amanda T.
1
Bergkvist, Lars
1
Bintinger, Simone
1
Bock, Dora
1
Boutsouki, Christina
1
Brady, Mairead
1
Breberina, Jovica
1
Breves, Priska
1
Britt, Brian
1
Britt, Brian C.
1
Bui, M̃y
1
Cao, Yue
1
Carter, Erin Percival
1
Carvalho, S. W.
1
Chan, Terri H.
1
Chang, Chia-Han
1
Chang, Chingching
1
Chang, Chun-Tuan
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
4
International marketing review
2
The journal of brand management : an international journal
2
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->