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~isPartOf:"International journal of advertising : the review of marketing communications"
~source:"econis"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
28
Virales Marketing
28
Social Web
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Social web
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Internet marketing
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Online-Marketing
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Consumer behaviour
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Konsumentenverhalten
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electronic word-of-mouth (eWOM)
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Cho, Chang-Hoan
3
Bigné Alcañiz, J. Enrique
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Huh, Jisu
2
Kim, Alex Jiyoung
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Kim, Hyejin
2
Kim, Juran
2
Lou, Chen
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Park, Jin Seong
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Alhabash, Saleem
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Badenes-Rocha, Alberto
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Bao, Tong
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Choi, Jeonghye
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Chu, Shu-Chuan
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Chu, Shu-Chuan (Kelly)
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Dahlén, Micael
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De Brabandere, Marloes
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Deng, Tao
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Eastin, Matthew S.
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Gangadharbatla, Harsha
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Gvili, Yaniv
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Han, Jeong Yeob
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
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1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
3
Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
4
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
5
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
6
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
7
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
8
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
Saved in:
9
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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