//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Electronic Commerce"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Virtual community"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Marketingmanagement
Social Web
81
Social web
81
Internet marketing
59
Online-Marketing
59
Consumer behaviour
43
Konsumentenverhalten
43
Advertising
39
Werbung
39
Advertising effects
34
Werbewirkung
34
Viral marketing
23
Virales Marketing
23
social media
20
Brand management
18
Markenführung
18
Brand image
11
Markenimage
11
Instagram
9
Brand
6
Markenartikel
6
Public relations
6
Öffentlichkeitsarbeit
6
Beziehungsmarketing
5
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Glaubwürdigkeit
5
Influencer marketing
5
Marketing management
5
Relationship marketing
5
eWOM
5
influencer marketing
5
persuasion knowledge
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emotion
4
Information dissemination
4
Informationsverbreitung
4
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Boerman, Sophie C.
1
Brady, Mairead
1
Chen, Li
1
Harrison, Brooke
1
Hudders, Liselot
1
Jacobson, Jenna
1
Lawlor, Margaret-Anne
1
Mantrala, Murali K.
1
Müller, Céline M.
1
Su, Leona Yi Fan
1
Sweeney, Emma
1
Veirman, Marijke de
1
Wang, Na
1
Zhang, Jennifer Shiyue
1
Zhu, Fengxia
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of business research : JBR
47
Journal of retailing and consumer services
28
Industrial marketing management : the international journal for industrial and high-tech firms
27
Journal of management information systems : JMIS
26
Electronic commerce research
24
International journal of internet marketing and advertising : IJIMA
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Information systems research : ISR
23
SpringerLink / Bücher
23
Springer eBook Collection
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Technological forecasting & social change : an international journal
20
International journal of business information systems : IJBIS
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of internet commerce
18
Business horizons
16
Journal of open innovation : technology, market, and complexity
14
Journal of electronic commerce research : JECR
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : MM
12
International journal of electronic commerce : IJEC
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
The journal of business & industrial marketing
11
International journal of e-business research : an official publication of the Information Resources Management Association
10
International journal of electronic business
10
International journal of hospitality management
10
Internet policy review : journal on internet regulation
10
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Electronic commerce research and applications
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
Journal of marketing
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Premier reference source
9
Administrative Sciences : open access journal
8
Asia Pacific journal of marketing and logistics
8
International journal of contemporary hospitality management
8
International journal of technology marketing : IJTMkt
8
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
3
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
4
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
5
Seller creative selling in social commerce
Chen, Li
;
Zhu, Fengxia
;
Mantrala, Murali K.
;
Wang, Na
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
Saved in:
6
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->