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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Emotion"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Emotion
Consumer behaviour
210
Konsumentenverhalten
210
Advertising effects
140
Werbewirkung
140
Advertising
123
Werbung
123
Internet marketing
76
Online-Marketing
76
Brand management
60
Markenführung
60
Social Web
47
Social web
47
Brand image
38
Markenimage
38
Brand
23
Markenartikel
23
persuasion knowledge
18
Luxury goods
17
Luxusgüter
17
Viral marketing
17
Virales Marketing
17
advertising
17
Personality psychology
15
Persönlichkeitspsychologie
15
social media
15
Marketing management
14
Marketingmanagement
14
Psychology of advertising
14
Werbepsychologie
14
Perception
13
Wahrnehmung
13
Cognition
12
Kognition
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Public relations
10
Sponsoring
10
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Aufsatz in Zeitschrift
Article in journal
21
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English
21
Author
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Agrawal, Nidhi
1
Badenes-Rocha, Alberto
1
Bartsch, Anne
1
Bigné Alcañiz, J. Enrique
1
Bok, Sang Yong
1
Bui, M̃y
1
Carter, Erin Percival
1
Chan, Terri H.
1
Chang, Chia-Han
1
Chang, Chingching
1
Chang, Chun-Tuan
1
Cheng, Zhao-Hong
1
Cho, Yoon-Na
1
Daume, Jana
1
De Kerpel, Laura
1
Dellicompagni, Tanya
1
Deng, Lichen
1
Foti, Lianne
1
Gotlieb, Melissa R.
1
Hüttl-Maack, Verena
1
Im, Subin
1
Jiang, Hongyan
1
Johnson, Benjamin K.
1
Jung, Nayoung
1
Kang, Moon Young
1
Kemp, Elyria
1
Kim, Kacy K.
1
Kim, WooJin
1
Kintzer, Alex
1
Kloß, Andrea
1
Krause-McCord, Amber
1
Kwon, Junbum
1
Lee, Yoon-Joo
1
Lee, Yu-Kang
1
Li, Chen
1
Li, Leida
1
Li, Xiuping
1
Lin, Hanyi
1
McGraw, A. Peter
1
McLaughlin, Bryan
1
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Published in...
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
159
Journal of retailing and consumer services
125
International journal of hospitality management
78
Psychology & marketing
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
Tourism management : research, policies, practice
39
The journal of brand management : an international journal
37
Journal of hospitality marketing & management
35
Journal of travel and tourism marketing
34
The journal of product & brand management
33
European journal of marketing : EJM
31
International journal of consumer studies
31
The journal of services marketing
31
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
26
The service industries journal
25
European journal of marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Journal of marketing communications
23
Marketing letters : a journal of research in marketing
23
Journal of consumer behaviour : an international research review
21
Tourism management perspectives : TMP
21
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of promotion management : innovations in planning and applied research
18
Journal of business ethics : JOBE
17
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Journal of behavioral decision making
16
Marketing intelligence & planning
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of consumer research : JCR ; an interdisciplinary journal
15
Journal of economic psychology : research in economic psychology and behavioral economics
15
The international review of retail, distribution and consumer research
15
Cogent business & management
14
Journal of customer behaviour
14
Journal of service research : JSR
14
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ECONIS (ZBW)
21
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21
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1
Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chang, Chingching
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 336-360
Persistent link: https://www.econbiz.de/10014550822
Saved in:
2
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
3
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
Saved in:
4
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
5
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
6
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
7
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
8
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
Saved in:
9
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
10
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
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