Examining the effectiveness of public service announcements in encouraging pro-health behaviors : self-referent mental simulation and empowerment as mediators
Chingching Chang
| Year of publication: |
2024
|
|---|---|
| Authors: | Chang, Chingching |
| Subject: | anticipated emotion | empowerment | health consciousness | Mental simulation | narratives | outcome-focused ads | pro-health PSAs | process-focused ads | Emotion | Konsumentenverhalten | Consumer behaviour | Simulation | Psychische Krankheit | Mental disorder | Kognition | Cognition | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2197777 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550822