Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Year of publication: |
December 2016
|
---|---|
Authors: | Xie, Hu ; Minton, Elizabeth A. ; Kahle, Lynn R. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 4, p. 627-644
|
Subject: | Mental simulation | Embodied simulation | Process and outcome | Grounded cognition | Healthy consumption | Visual and text marketing cues | Simulation | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
-
The role of action simulation on intentions to purchase products
Pecher, Diane, (2016)
-
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao, (2016)
-
Seeing the big picture : the effect of height on the level of construal
Aggarwal, Pankaj, (2015)
- More ...
-
Minton, Elizabeth A., (2018)
-
Minton, Elizabeth A., (2017)
-
The subjective norms of sustainable consumption : a cross-cultural exploration
Minton, Elizabeth A., (2018)
- More ...