Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Hu Xie, Elizabeth A. Minton, Lynn R. Kahle
| Year of publication: |
December 2016
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|---|---|
| Authors: | Xie, Hu ; Minton, Elizabeth A. ; Kahle, Lynn R. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 4, p. 627-644
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| Subject: | Mental simulation | Embodied simulation | Process and outcome | Grounded cognition | Healthy consumption | Visual and text marketing cues | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Simulation | Ernährungsverhalten | Eating habit | Experiment | Obst | Fruit | Psychische Krankheit | Mental disorder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-016-9412-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011614275