A theoretical review of consumer priming : prospective theory, retrospective theory, and the affective–behavioral–cognitive model
Elizabeth A. Minton, T. Bettina Cornwell and Lynn R. Kahle
| Year of publication: |
July-August 2017
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| Authors: | Minton, Elizabeth A. ; Cornwell, T. Bettina ; Kahle, Lynn R. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 4, p. 309-321
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| Subject: | Marketing | Werbepsychologie | Psychology of advertising | Manipulation | Kognition | Cognition | Wissenschaftliche Methode | Scientific method |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1624 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011695073