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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Search: subject:"advertising"
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Markenimage
Advertising
191
Werbung
191
Advertising effects
183
Werbewirkung
183
Consumer behaviour
154
Konsumentenverhalten
154
Internet marketing
104
Online-Marketing
104
Social Web
67
Social web
67
Brand management
50
Markenführung
50
Brand image
30
Viral marketing
22
Virales Marketing
22
advertising
22
Brand
17
Markenartikel
17
Psychology of advertising
17
Werbepsychologie
17
persuasion knowledge
17
social media
16
Luxury goods
15
Luxusgüter
15
Emotion
14
Corporate Social Responsibility
13
Corporate social responsibility
13
Celebrity endorsement
12
Celebrity-Werbung
12
Corporate disclosure
12
Gender
12
Geschlecht
12
Personality psychology
12
Persönlichkeitspsychologie
12
Unternehmenspublizität
12
Bibliometrics
11
Bibliometrie
11
Marketing management
11
Marketingmanagement
11
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3
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Article
30
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Aufsatz in Zeitschrift
Bibliography included
Article in journal
30
Language
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English
30
Author
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Matthes, Jörg
3
Naderer, Brigitte
2
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Breves, Priska
1
Brison, Natasha T.
1
Britt, Brian C.
1
Bronkhorst, Ewald
1
Chang, Hua
1
Chen, Kuan-Ju
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Duff, Brittany R. L.
1
Eguro, Yuka
1
Einwiller, Sabine
1
Enschot, Renske van
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Hayes, Jameson L.
1
Holiday, Steven
1
Hong, Cheng
1
Hooijdonk, Charlotte van
1
Jhang, Jihoon
1
Jung, Han Young
1
Jung, Sunho
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Jungkeun
1
Kim, Kacy K.
1
Kim, Yeonshin
1
Kim, Yoojung
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
104
The journal of product & brand management
66
The journal of brand management : an international journal
54
Journal of marketing communications
49
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
35
International journal of advertising : the quarterly review of marketing communications
34
Psychology & marketing
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of promotion management : JPM
27
Asia Pacific journal of marketing and logistics
26
International marketing review
26
Journal of promotion management : innovations in planning and applied research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of advertising : official publication of the American Academy of Advertising
24
Journal of advertising research
24
European journal of marketing : EJM
22
Journal of global marketing
22
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
Journal of international consumer marketing
18
Journal of international marketing
18
Marketing letters : a journal of research in marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
Journal of marketing management : MM
15
International journal of hospitality management
14
International journal of sports marketing & sponsorship
13
Journal of marketing
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of the Academy of Marketing Science
11
International journal of consumer studies
10
International journal of technology marketing : IJTMkt
10
Journal of strategic marketing
10
Tourism management perspectives : TMP
10
European journal of marketing
9
International journal of electronic marketing and retailing : IJEMR
9
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ECONIS (ZBW)
30
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1
Comparing the effects of greenwashing claims in environmental airline
advertising
: perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
3
Effect of brand prominence on fashion
advertising
images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
4
Selfie campaigns as
advertising
tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
5
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
6
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
7
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
8
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
9
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
10
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
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