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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Marketing management"
~subject:"Marketingtheorie"
~type_genre:"Aufsatzsammlung"
~type_genre:"Sammelwerk"
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International journal of advertising : the review of marketing communications
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Influencer marketing
2022
Persistent link: https://www.econbiz.de/10013167394
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Icoria special issue
Rosengren, Sara
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Eisend, Martin
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2021
Persistent link: https://www.econbiz.de/10012498511
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Special issue on leveraged marketing communications
Yoon, Sukki
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Choi, Yung Kyun
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2020
Persistent link: https://www.econbiz.de/10012260260
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