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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Marketingmanagement
Internet marketing
104
Online-Marketing
104
Social Web
81
Social web
81
Consumer behaviour
77
Konsumentenverhalten
77
Advertising
75
Werbung
75
Advertising effects
72
Werbewirkung
72
Brand management
27
Markenführung
27
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24
Virales Marketing
24
social media
20
Brand image
12
Markenimage
12
Public relations
11
Öffentlichkeitsarbeit
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Instagram
10
Sponsoring
10
Sponsorship
10
persuasion knowledge
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influencer marketing
9
Brand
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Markenartikel
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Online-Handel
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Aufsatz in Zeitschrift
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Boerman, Sophie C.
1
Brady, Mairead
1
Cao, Yue
1
Feng, Yang
1
Harrison, Brooke
1
Hudders, Liselot
1
Jacobson, Jenna
1
Kim, Eunjin
1
Lawlor, Margaret-Anne
1
Li, Guoxin
1
Liu, Honglei
1
Lu, Bo
1
Müller, Céline M.
1
Shoenberger, Heather
1
Su, Leona Yi Fan
1
Sweeney, Emma
1
Veirman, Marijke de
1
Xie, Quan
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
44
Industrial marketing management : the international journal for industrial and high-tech firms
27
International journal of internet marketing and advertising : IJIMA
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Journal of marketing communications
17
The journal of business & industrial marketing
15
Business horizons
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of the Academy of Marketing Science
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of internet commerce
11
Journal of marketing
11
International journal of technology marketing : IJTMkt
10
Journal of retailing and consumer services
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of advertising research
8
Marketing intelligence & planning
8
European journal of marketing : EJM
7
European research studies
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of electronic customer relationship management : IJECRM
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of promotion management : innovations in planning and applied research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of business information systems : IJBIS
5
Journal of communication management : an international journal
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international business and economics : JIBE
5
Journal of marketing analytics : JMA
5
Journal of promotion management : JPM
5
Journal of retailing
5
Marketing i menedžment innovacij : m&mi
5
Qualitative market research : an international journal
5
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ECONIS (ZBW)
8
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8
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
3
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
4
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
5
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
6
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
7
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
8
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
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