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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Soziales Web"
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Virales Marketing
Social Web
78
Social web
78
Internet marketing
57
Online-Marketing
57
Consumer behaviour
43
Konsumentenverhalten
43
Advertising
37
Werbung
37
Advertising effects
34
Werbewirkung
34
Viral marketing
21
social media
20
Brand management
18
Markenführung
18
Brand image
11
Markenimage
11
Instagram
9
Brand
6
Markenartikel
6
Public relations
6
Öffentlichkeitsarbeit
6
Beziehungsmarketing
5
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Glaubwürdigkeit
5
Influencer marketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
eWOM
5
influencer marketing
5
persuasion knowledge
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emotion
4
Information dissemination
4
Informationsverbreitung
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English
21
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Bigné Alcañiz, J. Enrique
2
Cho, Chang-Hoan
2
Kim, Hyejin
2
Lou, Chen
2
Alhabash, Saleem
1
Badenes-Rocha, Alberto
1
Bao, Tong
1
Bright, Laura F.
1
Cao, Yang
1
Chang, Tung-lung Steven
1
Choi, Yung Kyun
1
Chu, Shu-Chuan
1
Chu, Shu-Chuan (Kelly)
1
De Brabandere, Marloes
1
Deng, Tao
1
Eastin, Matthew S.
1
Gangadharbatla, Harsha
1
Gvili, Yaniv
1
Han, Jeong Yeob
1
Hong, Seoyeon
1
Hopp, Toby
1
Huang, Xun Irene
1
Hudders, Liselot
1
Huh, Jisu
1
Kim, Alex Jiyoung
1
Kim, Hanyoung
1
Kim, Juran
1
Kim, Kacy K.
1
Kim, Yoojung
1
Ko, Eunju
1
Ko, Youngjee
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Lee, Heejung
1
Lee, Jung Ah
1
Levy, Shalom
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Lien, Che-Hui
1
Lu, Xinyu
1
Lynch, Kristen
1
Martínez-Navarro, Jesús
1
Maslowska, Ewa
1
McAlister, Anna R.
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
21
Electronic commerce research
19
Journal of marketing
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of marketing management : MM
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
21
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
3
Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
4
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
5
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
6
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
7
Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 623-654
Persistent link: https://www.econbiz.de/10013209384
Saved in:
8
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
Saved in:
9
Special issue on new insights on digital and social media advertising
Kim, Juran
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 849-851
Persistent link: https://www.econbiz.de/10012623901
Saved in:
10
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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