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~isPartOf:"International journal of advertising : the review of marketing communications"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
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Advertising
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Advertising definition
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Advertising effects
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Delphi method
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Expert interviews
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Influencer marketing
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Instagram
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comparison of definitions
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dimenions of advertising
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effect size
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field experiments
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narrative persuasion
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realistic stimulus exposure
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Bergkvist, Lars
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Chen, Huan
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International journal of advertising : the review of marketing communications
Best practice roundtables on competition policy
54
Expert journal of marketing
49
ERIM report series research in management
39
Policy research working paper : WPS
12
Expert journal of business and management
10
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
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OECD health working papers
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Cogent business & management
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Discussion paper / The Pensions Institute, Cass Business School, City University
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Discussion paper series / IZA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of risk and financial management : JRFM
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OECD science, technology and industry working papers
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Working paper / Center for Agricultural and Rural Development
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Working paper series / United Nations University, UNU-MERIT / United Nations University, UNU-MERIT
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Discussion paper / Institute of Agricultural Development in Central and Eastern Europe
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Discussion paper series / B / Institute of Economic Research
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Economic research report
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Industrial marketing management : the international journal for industrial and high-tech firms
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International development working papers
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Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
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Journal of fashion marketing and management
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Journal of travel and tourism marketing
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MO
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New Zealand journal of employment relations
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SSE EFI working paper series in economics and finance
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Serie documentos de trabajo
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Technological forecasting & social change : an international journal
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Verhandlungen des Deutschen Bundestages / Drucksachen
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Working papers / Department of Economics, The Johns Hopkins University
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An
expert
with whom I can identify : the role
of
narratives in influencer
marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
Saved in:
2
A comprehensive approach to the study
of
advertising execution and its effects
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 227-246
Persistent link: https://www.econbiz.de/10014233951
Saved in:
3
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
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