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~isPartOf:"International journal of business and emerging markets : IJBEM"
~subject:"Brand"
~subject:"Return on investment"
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International journal of business and emerging markets : IJBEM
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Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
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