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~isPartOf:"International journal of business and emerging markets : IJBEM"
~subject:"Gewerblicher Rechtsschutz"
~subject:"IT-Recht"
~subject:"Konsumentenverhalten"
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Gewerblicher Rechtsschutz
IT-Recht
Konsumentenverhalten
Consumer behaviour
2
Product counterfeiting
2
Produktpiraterie
2
BOP
1
Brand
1
Brand image
1
India
1
Indien
1
Inflation
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenimage
1
Target group
1
Zielgruppe
1
anti-counterfeit strategy
1
attitude
1
bottom of pyramid
1
clusters
1
counterfeit purchases factors
1
counterfeits
1
emerging markets
1
fake
1
original luxury brands
1
piracy
1
purchase intention
1
rural
1
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English
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Gadhavi, Dharmesh D.
1
Kumra, Rajeev
1
Malik, Anjali
1
Modi, Ashwin
1
Patel, Jayesh D.
1
Shukla, Yupal S.
1
Published in...
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International journal of business and emerging markets : IJBEM
Journal of business research : JBR
19
Journal of business ethics : JOBE
14
The journal of brand management : an international journal
12
AGDI working paper
11
Information economics and policy : IEP
8
Journal of consumer behaviour : an international research review
8
Journal of retailing and consumer services
8
The journal of product & brand management
7
Asia Pacific journal of marketing and logistics
6
Psychology & marketing
6
Business horizons
5
International journal of consumer studies
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
The journal of consumer marketing
5
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Luxury marketing : a challenge for theory and practice
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Management information systems : mis quarterly
3
The Oxford handbook of luxury business
3
Discussion papers on strategy and innovation
2
European journal of law and economics
2
European journal of marketing
2
European journal of marketing : EJM
2
European retail research
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
International journal of production economics
2
International journal of technology marketing : IJTMkt
2
International marketing review
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of Islamic marketing
2
Journal of business economics and management
2
Journal of business strategy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of euromarketing
2
Journal of global fashion marketing : JGfM
2
Journal of global marketing
2
Journal of international trade & commerce
2
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ECONIS (ZBW)
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Consumers' attitude and purchase intention towards counterfeit of luxury brands
Modi, Ashwin
;
Patel, Jayesh D.
;
Shukla, Yupal S.
; …
- In:
International journal of business and emerging markets …
6
(
2014
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10010460804
Saved in:
2
An exploratory study of counterfeit purchases among rural bottom of pyramid customers in India
Kumra, Rajeev
;
Malik, Anjali
- In:
International journal of business and emerging markets …
6
(
2014
)
4
,
pp. 316-339
Persistent link: https://www.econbiz.de/10010508052
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