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~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Springer-Gabler Research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
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Brand image
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15
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International journal of business and globalisation : IJBG
Springer-Gabler Research
The journal of brand management : an international journal
Corporate communications : an international journal
6
Journal of business research : JBR
6
The journal of product & brand management
6
European journal of marketing : EJM
3
Innovatives Markenmanagement
2
Journal of business ethics : JOBE
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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Qualitative market research : an international journal
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SpringerLink / Bücher
2
The journal of business & industrial marketing
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1
Amfiteatru economic : an economic and business research periodical
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Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business ethics quarterly : the journal of the Society for Business Ethics
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Decision
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Discussion paper / Center for Economic Research, Tilburg University
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Discussion papers / Governance and the Efficiency of Economic Systems
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Erfurter Hefte zum angewandten Marketing
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Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
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Industrial marketing management : the international journal for industrial and high-tech firms
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International business and economics research journal
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International journal of business
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International journal of entrepreneurship and small business : IJESB
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International journal of industrial organization
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International journal of pharmaceutical and healthcare marketing : IJPHM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Journal of Islamic marketing
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Journal of business strategies
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Journal of business strategies : JBS
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ECONIS (ZBW)
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1
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
2
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
3
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
4
Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value
Kato, Takumi
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10012792883
Saved in:
5
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
6
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
7
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
8
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
9
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
10
Scale development and validation for measuring corporate brand associations
Mann, Bikram Jit Singh
;
Ghuman, Mandeep Kaur
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 43-62
Persistent link: https://www.econbiz.de/10010234570
Saved in:
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