Scale development and validation for measuring corporate brand associations
Bikram Jit Singh Mann; Mandeep Kaur Ghuman
| Year of publication: |
2014
|
|---|---|
| Authors: | Mann, Bikram Jit Singh ; Ghuman, Mandeep Kaur |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 1, p. 43-62
|
| Subject: | corporate brand associations | scale development | services | durables | FMCG | Markenführung | Brand management | Markenarchitektur | Brand architecture | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Performance-Messung | Performance measurement | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234570