Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain
Laurent Tournois
| Year of publication: |
2015
|
|---|---|
| Authors: | Tournois, Laurent |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 83-96
|
| Subject: | Value creation | Manufacturer corporate brands | Subjective measures of performance | Customer value | Satisfaction | Loyalty behaviours | Reputation | Kundenwert | Betriebliche Wertschöpfung | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Industrie | Manufacturing industries | Markenführung | Brand management | Performance-Messung | Performance measurement | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Markenimage | Brand image | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Markenarchitektur | Brand architecture |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011347839