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~isPartOf:"International journal of business excellence"
~person:"Madhani, Pankaj M."
~subject:"Kundenwert"
~subject:"SME"
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Kundenwert
SME
7Cs
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
CLV
1
Competitive advantage
1
Corporate culture
1
Customer value
1
Firm performance
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Marketing management
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Marketingmanagement
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Relationship marketing
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Strategic management
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Strategisches Management
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Unternehmenserfolg
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Unternehmenskultur
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Value creation
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Wettbewerbsvorteil
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business performance
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customer focus
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customer life-time value
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customer-focused culture
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enterprise value competitive advantages
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Madhani, Pankaj M.
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International journal of business excellence
International journal of business and globalisation : IJBG
1
International journal of electronic customer relationship management : IJECRM
1
The IUP journal of business strategy : IJBS
1
The IUP journal of management research : IJMR
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Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M.
- In:
International journal of business excellence
16
(
2018
)
2
,
pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
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