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~isPartOf:"International journal of business excellence"
~subject:"Convergent validity"
~subject:"construct validity"
~subject:"internal validity"
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International journal of business excellence
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Exploring the role of family communication and brand awareness in understanding the influence of child on purchase decisions : scale development and validation
Sharma, Adya
;
Sonwaney, Vandana
- In:
International journal of business excellence
8
(
2015
)
6
,
pp. 748-766
Persistent link: https://www.econbiz.de/10011589973
Saved in:
2
Vignettes-based research in behavioural operations management
Dhaigude, Amol
;
Chatterjee, Debmallya
;
Lilhare, Soma
; …
- In:
International journal of business excellence
19
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012145716
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