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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Small business economics : an international journal"
~language:"eng"
~subject:"Markenführung"
~subject:"SME"
~type_genre:"Article in journal"
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Markenführung
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2,018
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2,018
Innovation
925
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811
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809
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697
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697
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692
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685
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683
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642
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588
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587
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525
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Ko, Eunju
11
Melewar, T. C.
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9
Veloutsou, Cleopatra
9
Adomako, Samuel
8
Foroudi, Pantea
8
Valette-Florence, Pierre
8
Audretsch, David B.
7
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Hultman, Magnus
7
Kraus, Sascha
7
Merrilees, Bill
7
Merchant, Altaf
6
Oghazi, Pejvak
6
Buil, Isabel
5
Christodoulides, George
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Dennis, Charles
5
Filieri, Raffaele
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Kim, Kyung Hoon
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Link, Albert N.
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Michel, Géraldine
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Paul, Justin
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Phau, Ian
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Roy, Sanjit
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Spielmann, Nathalie
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4
Amankwah-Amoah, Joseph
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Boso, Nathaniel
4
Cowling, Marc
4
Dwivedi, Yogesh Kumar
4
Eisingerich, Andreas B
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
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International journal of business information systems : IJBIS
Journal of business research : JBR
Small business economics : an international journal
Small business economics : an entrepreneurship journal
589
The journal of brand management : an international journal
552
The journal of product & brand management
385
International journal of entrepreneurship and small business
331
Journal of retailing and consumer services
307
Journal of small business and enterprise development
275
International small business journal : researching entrepreneurship
197
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
195
Cogent business & management
192
Industrial marketing management : the international journal for industrial and high-tech firms
186
Technological forecasting & social change : an international journal
152
International journal of business and globalisation : IJBG
145
International journal of hospitality management
142
European journal of marketing : EJM
141
International business review : the official journal of the European International Business Academy
136
Marketing intelligence & planning
127
European research studies
123
Asia Pacific journal of marketing and logistics
121
International journal of globalisation and small business : IJGSB
121
International entrepreneurship and management journal
119
Journal of strategic marketing
118
Psychology & marketing
114
Journal of marketing management : MM
110
Journal of open innovation : technology, market, and complexity
110
International journal of innovation management
109
Journal of international entrepreneurship
108
Journal of marketing communications
107
Technovation : the international journal of technological innovation, entrepreneurship and technology management
104
International marketing review
102
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
102
The journal of business & industrial marketing
99
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
International journal of management & enterprise development : IJMED
96
The IUP journal of brand management : IJBRM
92
Journal of banking & finance
90
Journal of small business strategy
90
Tourism management : research, policies, practice
90
International journal of technology management : IJTM
88
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ECONIS (ZBW)
1,083
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1
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10
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1,083
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date (oldest first)
1
Adaptive distributed leadership and circular economy adoption by emerging SMEs
Soni, Vivek
;
Gnekpe, Christian
;
Roux, Mélanie
;
Anand, …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534256
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Are family firms more efficient? : revisiting the U-shaped curve of scale and efficiency
Chen, Ku-Hsieh
;
Chen, Pei-Hwa
;
Elston, Julie Ann Michelle
; …
- In:
Small business economics : an international journal
61
(
2023
)
3
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10014424519
Saved in:
4
Assessing the impact of the EIB's intermediated lending to SMEs during funding shocks
Amamou, Raschid
;
Gereben, Áron
;
Wolski, Marcin
- In:
Small business economics : an international journal
60
(
2023
)
3
,
pp. 975-1007
Persistent link: https://www.econbiz.de/10014381569
Saved in:
5
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
6
The base-of- the-pyramid orientation and export performance of Vietnamese small and medium enterprises
Nguyen Phong Nguyen
;
Adomako, Samuel
;
Ahsan, Mujtaba
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468680
Saved in:
7
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
8
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
9
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
10
Bricolage as an effective tool for the survival of owner-managed SMEs during crises
Baier-Fuentes, Hugo
;
Andrade-Valbuena, Nelson A.
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229552
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