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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of consumer marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Viral marketing
Internet marketing
64
Online-Marketing
64
Social Web
41
Social web
41
Consumer behaviour
36
Konsumentenverhalten
36
Online retailing
18
Online-Handel
18
Virales Marketing
16
E-commerce
15
Electronic Commerce
15
Beziehungsmarketing
14
Relationship marketing
14
social media
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Advertising effects
11
Werbewirkung
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Advertising
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Werbung
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Brand management
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India
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Article in journal
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16
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16
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Bunker, Matthew P.
2
Alipour, Sima
1
Arif, Imtiaz
1
Asgharinajib, Maryam
1
Aslam, Wajeeha
1
Bartholomew, Darrell E.
1
Baykal, Bilge
1
Binh Giang Nguyen
1
Chen, Xingyu
1
Corbin, Steven B.
1
Dash, Manoj Kumar
1
Dashti, Mehdi
1
Dolatabadi, Hossein Rezaei
1
Eilert, Meike
1
Farhat, Kashif
1
Ha Nguyen Thi Thu
1
Hesapci Karaca, Özlem
1
Iyer, Pramod
1
Javadi, Mohammad Hossein Moshref
1
Joseph, Dennis
1
Ketron, Seth
1
Legocki, Kimberly V.
1
Mukherjee, Amaradri
1
Mukherjee, Atmadeep
1
Namin, Aidin
1
Natarajan, Manoraj
1
Pandey, Ashutosh
1
Pearce, Ciara
1
Periaiya, Sridevi
1
Rajendran, K. N.
1
Raju, G. Amar
1
Rastgar, Abbas Ali
1
Sahu, Rajendra
1
Sanayei, Ali
1
Shabbirhusain RV
1
Shafi, Mohsin
1
Siu, Noel Yee-Man
1
Smith, Ronn J.
1
Su, Qiuli
1
Tuan Tran Minh
1
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Published in...
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International journal of business information systems : IJBIS
Journal of consumer marketing
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
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ECONIS (ZBW)
16
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1
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
2
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
3
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
4
The effects of firm-generated content on different social media platforms on viral marketing
Zhang, Renping
;
Chen, Xingyu
;
Wang, Wei
;
Shafi, Mohsin
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 651-662
Persistent link: https://www.econbiz.de/10014332319
Saved in:
5
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
6
How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali
;
Asgharinajib, Maryam
;
Alipour, Sima
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
Saved in:
7
Investigating combined effect of WOM and eWOM : role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Saved in:
8
Recommendation matters : how does your social capital engage you in eWOM?
Baykal, Bilge
;
Hesapci Karaca, Özlem
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 691-707
Persistent link: https://www.econbiz.de/10013535920
Saved in:
9
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
Saved in:
10
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
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