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~isPartOf:"International journal of comparative management"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
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Comparative advertising
Advertising effects
59
Werbewirkung
59
Advertising
40
Werbung
40
Consumer behaviour
34
Konsumentenverhalten
34
Arzneimittel
19
Pharmaceuticals
19
Direct marketing
16
Direktmarketing
16
USA
11
United States
11
Pharmaceutical industry
10
Pharmaindustrie
10
Brand management
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Markenführung
8
Internet marketing
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Online-Marketing
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Brand
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Celebrity endorsement
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Celebrity-Werbung
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Direct-to-consumer advertising
6
India
5
Indien
5
Markenartikel
5
Brand image
4
China
4
Cultural identity
4
Kulturelle Identität
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Print advertising
4
Printwerbung
4
Vergleichende Werbung
4
Bibliometrics
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Bibliometrie
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Comparison
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Boudewyns, Vanessa
1
Kalro, Arti D.
1
Marathe, Rahul R.
1
Nagar, Komal
1
Sivakumaran, Bharadhwaj
1
Srivastava, R. K.
1
Williams, Pamela A.
1
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International journal of comparative management
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of international consumer marketing
Journal of business research : JBR
4
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
SpringerLink / Bücher
2
Asia Pacific journal of marketing and logistics
1
CESifo Working Paper Series
1
CESifo working papers
1
DICE discussion paper
1
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
European research studies
1
Forum for health economics & policy : an evolving collection of symposia on important health care issues
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handelsforschung
1
International journal of advertising : the review of marketing communications
1
International journal of emerging markets
1
International marketing ; Vol. 2
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of business and psychology
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
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1
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
2
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
3
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
4
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
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