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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand"
~subject:"Comparative advertising"
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Comparative advertising
Advertising effects
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Barone, Michael J.
1
Fazli-Salehi, Reza
1
Jewell, Robert D.
1
Kalro, Arti D.
1
Madadi, Rozbeh
1
Marathe, Rahul R.
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Sivakumaran, Bharadhwaj
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Xue, Fei
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International journal of comparative management
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of business research : JBR
32
The journal of product & brand management
24
Journal of marketing communications
20
International journal of advertising : the review of marketing communications
16
Journal of promotion management : JPM
16
The journal of brand management : an international journal
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of retailing and consumer services
13
Psychology & marketing
12
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
9
Journal of the Academy of Marketing Science
8
Marketing letters : a journal of research in marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Marketing : ZFP ; journal of research and management
7
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
European journal of marketing : EJM
4
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
European research studies
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
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SpringerLink / Bücher
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
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Die Betriebswirtschaft : DBW
2
EuroMed journal of business
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European journal of marketing
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European journal of operational research : EJOR
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ECONIS (ZBW)
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1
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
2
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
3
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
4
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
5
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
6
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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