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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
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Comparative advertising
Advertising effects
63
Werbewirkung
63
Consumer behaviour
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Advertising
34
Werbung
33
Brand management
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Markenführung
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Psychology of advertising
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Barone, Michael J.
1
Jewell, Robert D.
1
Kalro, Arti D.
1
Marathe, Rahul R.
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Nagar, Komal
1
Sivakumaran, Bharadhwaj
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International journal of comparative management
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of business research : JBR
4
Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
SpringerLink / Bücher
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Asia Pacific journal of marketing and logistics
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CESifo Working Paper Series
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CESifo working papers
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DICE discussion paper
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Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
European research studies
1
Forum for health economics & policy : an evolving collection of symposia on important health care issues
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the review of marketing communications
1
International journal of emerging markets
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International marketing ; Vol. 2
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Journal of business and psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
2
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
3
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
Saved in:
4
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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