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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparative advertising"
~subject:"Kulturelle Identität"
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Comparative advertising
Kulturelle Identität
Advertising effects
33
Werbewirkung
33
Advertising
22
Werbung
22
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
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Internet marketing
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advertising
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purchase intention
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Bremser, Kerstin
1
Chéron, Emmanuel J.
1
Fazli-Salehi, Reza
1
Goehlich, Véronique
1
Kalro, Arti D.
1
Küster, Inés
1
Madadi, Rozbeh
1
Marathe, Rahul R.
1
Mora, Elísabet
1
Nagar, Komal
1
Pau, Rodi C.
1
Sivakumaran, Bharadhwaj
1
Srivastava, R. K.
1
Torres, Ivonne M.
1
Vila, Natalia
1
Walter, Nadine
1
Zúñiga, Miguel Ángel
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International journal of comparative management
Journal of international consumer marketing
Journal of promotion management : JPM
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
8
Journal of global marketing
6
International journal of advertising : the review of marketing communications
5
International marketing review
5
Journal of advertising research
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing communications
4
Australasian marketing journal
3
European journal of marketing : EJM
3
Asia Pacific journal of marketing and logistics
2
Brand management in emerging markets : theories and practice
2
International business and economics research journal
2
International journal of business and emerging markets : IJBEM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of current issues and research in advertising : JCIRA
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Marketing letters : a journal of research in marketing
2
SpringerLink / Bücher
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Asian Academy of Management journal : AAMJ
1
CESifo Working Paper Series
1
CESifo working papers
1
Cross-cultural and critical perspectives on brands
1
DICE discussion paper
1
Die Betriebswirtschaft : DBW
1
ERIM report series research in management
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ECONIS (ZBW)
7
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1
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
2
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
3
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
4
A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
Saved in:
5
Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
Saved in:
6
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
7
Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.
;
Pau, Rodi C.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
Saved in:
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