//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of consumer marketing"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Viral marketing
Internet marketing
250
Online-Marketing
250
Konsumentenverhalten
162
Social Web
138
Social web
138
Brand management
62
Markenführung
62
Advertising effects
61
Werbewirkung
61
Virales Marketing
57
Advertising
51
Werbung
51
social media
48
Beziehungsmarketing
47
Relationship marketing
47
Online retailing
44
Online-Handel
44
Brand image
41
Markenimage
41
E-commerce
35
Electronic Commerce
35
Marketing management
21
Marketingmanagement
21
Website
19
Facebook
18
Internet
15
USA
14
United States
14
Brand
12
Confidence
12
Markenartikel
12
Vertrauen
12
advertising
12
social media marketing
12
KMU
10
Mobile communications
10
Mobilkommunikation
10
SME
10
more ...
less ...
Online availability
All
Undetermined
116
Free
7
Type of publication
All
Article
176
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
178
Aufsatz in Zeitschrift
178
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
178
Author
All
Rita, Paulo
3
Duh, Helen Inseng
2
Güngör, Ayşegül Sağkaya
2
Ha, Louisa
2
Kwon, Eun Sook
2
Le, Tri D.
2
Logan, Kelty
2
Moro, Sérgio
2
Moschis, George P.
2
Varshney, Sanjeev
2
Wu, Linwan
2
Aakash
1
Abraham, Mathew
1
Abuljadail, Mohammad
1
Acikgoz, Fulya
1
Addeo, Felice
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Ahmed, Zafar U.
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Alexandrovskiy, Sergey
1
An, Soontae
1
Annamalai, Balamurugan
1
Antoniadis, Ioannis
1
Aparicio-Valverde, Mireia
1
Aramendia-Muneta, Maria Elena
1
Arias-Oliva, Mario
1
Armelini, Guillermo
1
Arnita, Devi
1
Arora, Taanika
1
Arya, Vikas
1
Ashley, Christy
1
Ashraf, Arif
1
Assimakopoulos, Costas
1
Atorough, Peter
1
more ...
less ...
Published in...
All
International journal of consumer studies
International journal of internet marketing and advertising : IJIMA
Journal of consumer marketing
Journal of business research : JBR
208
Journal of retailing and consumer services
151
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of marketing communications
83
International journal of advertising : the review of marketing communications
74
International journal of hospitality management
64
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Journal of promotion management : innovations in planning and applied research
57
Journal of internet commerce
54
International journal of electronic marketing and retailing : IJEMR
51
The journal of product & brand management
47
Electronic commerce research
43
Cogent business & management
42
Information systems research : ISR
42
Tourism management : research, policies, practice
40
Journal of advertising research
37
International journal of advertising : the quarterly review of marketing communications
36
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
34
International journal of contemporary hospitality management
32
Journal of electronic commerce research : JECR
31
Journal of promotion management : JPM
31
Psychology & marketing
31
Journal of hospitality marketing & management
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
Technological forecasting & social change : an international journal
29
The journal of brand management : an international journal
27
Asia Pacific journal of marketing and logistics
26
Journal of marketing research : JMR
26
Marketing intelligence & planning
26
Journal of travel and tourism marketing
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Young consumers : insight and ideas for responsible marketers
25
Business horizons
23
more ...
less ...
Source
All
ECONIS (ZBW)
178
Showing
1
-
10
of
178
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
2
Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna
;
Covucci, Claudia
;
Addeo, Felice
; …
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
5
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
6
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
7
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
8
The effect of online company responses on app review quality
Su, Qiuli
;
Namin, Aidin
;
Ketron, Seth
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10014471248
Saved in:
9
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
10
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->