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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business ethics : JOBE"
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Search: subject_exact:"Öko-Marketing"
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Green marketing
17
Öko-Marketing
17
Consumer behaviour
15
Environmental consciousness
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10
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International journal of consumer studies
Journal of business ethics : JOBE
Journal of business research : JBR
24
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
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Cogent business & management
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International journal of contemporary hospitality management
12
Journal of strategic marketing
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
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Journal of marketing management : MM
6
The journal of business & industrial marketing
6
Corporate social responsibility and environmental management
5
European research studies
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Global business review
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International journal of production economics
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Journal of hospitality marketing & management
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Journal of the Academy of Marketing Science
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Psychology & marketing
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International journal of advertising : the quarterly review of marketing communications
4
International journal of economic perspectives : IJEP
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Journal of Asia Pacific business
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Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
17
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1
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17
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1
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
Saved in:
2
Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.
;
Skarmeas, Dionysis
- In:
Journal of business ethics : JOBE
144
(
2017
)
2
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
Saved in:
3
Promoting green buildings : do Chinese consumers care about green building enhancements?
Luo, Wen
;
Kanzaki, Mamoru
;
Matsushita, Koji
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10011824406
Saved in:
4
Green apparel buying behaviour : a study on Indian youth
Khare, Arpita
;
Sadachar, Amrut
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 558-569
Persistent link: https://www.econbiz.de/10011824409
Saved in:
5
Exploring the gap between consumers' green rhetoric and purchasing behaviour
Johnstone, Micael-Lee
;
Tan, Lay Peng
- In:
Journal of business ethics : JOBE
132
(
2015
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011414262
Saved in:
6
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
7
Different shades of green consciousness : the interplay of sustainability labeling and environmental impact on product evaluations
Cho, Yoon-Na
- In:
Journal of business ethics : JOBE
128
(
2015
)
1
,
pp. 73-82
Persistent link: https://www.econbiz.de/10010517654
Saved in:
8
Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
Scott, Lindsey
;
Vigar-Ellis, Debbie
- In:
International journal of consumer studies
38
(
2014
)
6
,
pp. 642-649
Persistent link: https://www.econbiz.de/10010510357
Saved in:
9
Green spirit : consumer empathies for green apparel
Cowan, Kirsten
;
Kinley, Tammy
- In:
International journal of consumer studies
38
(
2014
)
5
,
pp. 493-499
Persistent link: https://www.econbiz.de/10010517761
Saved in:
10
Changes in consumer segments and preferences to green labelling
Whitson, Debbora
;
Ozkaya, H. Erkan
;
Roxas, Juanita
- In:
International journal of consumer studies
38
(
2014
)
5
,
pp. 458-466
Persistent link: https://www.econbiz.de/10010517798
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