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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
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Search: subject_exact:"Verpackung"
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Consumer behaviour
Packaging
23
Verpackung
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Beer, Hanli de
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International journal of consumer studies
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
11
Marketing letters : a journal of research in marketing
6
Psychology & marketing
6
Journal of international consumer marketing
5
Multisensory packaging : designing new product experiences
5
Asia Pacific journal of marketing and logistics
4
International journal of wine business research : IJWBR
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of retailing
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The journal of product & brand management
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International journal of retail & distribution management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The international review of retail, distribution and consumer research
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Amfiteatru economic : an economic and business research periodical
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Australasian marketing journal
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Cleaner and responsible consumption
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Cogent business & management
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European journal of marketing : EJM
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European research studies
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International journal of advertising : the quarterly review of marketing communications
2
International journal of islamic marketing and branding
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of food products marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Nepalese journal of finance : a publication of Uniglobe College
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Olsztyn economic journal
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Qualitative market research : an international journal
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The journal of consumer marketing
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Working papers / Cornell University, Charles H. Dyson School of Applied Economics and Management
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Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Business-Related Scientific Research Conference, 2010
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Agrarökonomische Diskussionsbeiträge
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Agricultural economics : the journal of the International Association of Agricultural Economists
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ECONIS (ZBW)
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Food packaging during the COVID-19 pandemic : consumer perceptions
Kitz, Robert
;
Walker, Tony
;
Charlebois, Sylvain
;
Music, …
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 434-448
Persistent link: https://www.econbiz.de/10013162262
Saved in:
3
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
4
The influence of inner packaging’s number cue on consumption
Jin, Yufang
;
Xu, Xiaoxia
;
Zurawicki, Leon
;
Liu, Raymond
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1178-1192
Persistent link: https://www.econbiz.de/10013328253
Saved in:
5
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
Saved in:
6
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
7
Food packaging and the color red : how negative cognitive associations influence feelings of guilt
Lunardo, Renaud
;
Saintives, Camille
;
Chaney, Damien
- In:
Journal of business research : JBR
134
(
2021
),
pp. 589-600
Persistent link: https://www.econbiz.de/10012643922
Saved in:
8
Small is beautiful : the role of anticipated food waste in consumers' avoidance of large packages
Petit, Olivia
;
Lunardo, Renaud
;
Rickard, Bradley
- In:
Journal of business research : JBR
113
(
2020
),
pp. 326-336
Persistent link: https://www.econbiz.de/10012230497
Saved in:
9
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
10
Investigating the relationship among the Kansei-based design of chocolate packaging, consumer perception, and willingness to buy
Maleki, Shekoofeh
;
Aghdaie, Fathollah Amiri
;
Shahin, Arash
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 836-855
Persistent link: https://www.econbiz.de/10012314022
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