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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sustainable luxury : managing social and environmental performance in iconic brands"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
192
Luxusgüter
192
Consumer behaviour
154
Konsumentenverhalten
154
Brand management
80
Markenführung
80
Brand image
49
Markenimage
49
Luxury
45
Brand
44
Markenartikel
43
Internet marketing
27
Online-Marketing
27
Luxury brands
23
Fashion
21
Mode
21
Social Web
21
Social web
21
Luxury brand
18
Product counterfeiting
18
Produktpiraterie
18
Beziehungsmarketing
17
Relationship marketing
17
Marketing management
12
Marketingmanagement
12
Luxury consumption
11
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11
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10
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China
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Customer value
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Ko, Eunju
15
Valette-Florence, Pierre
10
Seo, Yuri
8
Shukla, Paurav
7
Kapferer, Jean-Noël
5
Phau, Ian
5
Aiello, Gaetano
4
Balabanis, George
4
Holmqvist, Jonas
4
Kessous, Aurélie
4
Laurent, Gilles
4
Chandon, Jean-Louis
3
Donvito, Raffaele
3
Filieri, Raffaele
3
Godey, Bruno
3
Kauppinen-Räisänen, Hannele
3
Khalifa, Dina
3
Megehee, Carol M.
3
Parguel, Béatrice
3
Rosendo-Rios, Veronica
3
Septianto, Felix
3
Thomsen, Thyra Uth
3
Bazi, Saleh
2
Belk, Russel W.
2
Borah, Sourav Bikash
2
Buil, Isabel
2
Cervellon, Marie-Cécile
2
Chan, Priscilla
2
Cui, Annie Peng
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Hemetsberger, Andrea
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Jiang, Ling
2
Johnson, Lester W.
2
Kastanakis, Minas N.
2
Kerviler, Gwarlann de
2
Kim, Angella J.
2
Kreuzer, Maria
2
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International journal of consumer studies
Journal of business research : JBR
Sustainable luxury : managing social and environmental performance in iconic brands
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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ECONIS (ZBW)
192
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1
Phygital luxury experiences : a correspondence analysis on retail technologies
Guzzetti, Alice
;
Crespi, Roberta
;
Belvedere, Valeria
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465968
Saved in:
2
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
3
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
4
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
Saved in:
5
Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Saved in:
6
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
7
Masstige buyers : profile, perceived luxury values and purchase intentions
Al-Issa, Nermain
;
Kwiatek, Piotr
;
Dens, Nathalie
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465957
Saved in:
8
Dual envy influences online shoppers' intention to purchase luxury counterfeits
Gupta, Tanvi
;
Lyndem, Preeti Krishnan
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014531688
Saved in:
9
Has the pandemic altered luxury consumption and marketing? : a sectoral and thematic analysis
Hati, Sri Rahayu Hijrah
;
Kamarulzaman, Yusniza
;
Nor …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014531596
Saved in:
10
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
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