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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Produktimage"
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Brand image
498
Markenimage
498
Brand management
374
Markenführung
374
Konsumentenverhalten
346
Consumer behaviour
345
Brand
222
Markenartikel
221
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
58
Luxusgüter
58
Social Web
56
Social web
56
Internet marketing
35
Online-Marketing
35
Emotion
31
Personality psychology
31
Persönlichkeitspsychologie
31
Marketing management
30
Marketingmanagement
30
Brand loyalty
29
Fashion
28
Mode
28
Advertising effects
27
Werbewirkung
27
Corporate Social Responsibility
24
Corporate social responsibility
24
Kundenzufriedenheit
24
Customer satisfaction
23
Bekleidung
22
Markentreue
22
USA
22
brand equity
21
Brand extension
20
Clothing
20
Designation of origin
20
Herkunftsbezeichnung
20
International marketing
20
Internationales Marketing
20
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Article
498
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2
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Article in journal
498
Aufsatz in Zeitschrift
498
Conference paper
4
Konferenzbeitrag
4
Case study
3
Fallstudie
3
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English
500
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Phau, Ian
8
Johnson, Lester W.
5
Keller, Kevin Lane
5
Fetscherin, Marc
4
Merrilees, Bill
4
Powell, Shaun M.
4
Shimul, Anwar Sadat
4
Valette-Florence, Pierre
4
Barnier, Virginie de
3
Biedenbach, Galina
3
Burghausen, Mario
3
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Heine, Klaus
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Jin, Byoungho
3
Kulczynski, Alicia
3
Kwak, Hyokjin
3
MacInnis, Deborah J.
3
Melewar, T. C.
3
Miller, Dale
3
Mirzaei, Abas
3
Pecot, Fabien
3
Puzakova, Marina
3
Sashittal, Hemant Chaitanya
3
Steenkamp, Jan-Benedict E. M.
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Balachander, Subramanian
2
Balmer, John M. T.
2
Bang, Nguyen
2
Bartels, Jos
2
Batra, Rajeev
2
Baxter, Stacey M.
2
Bennur, Shubhapriya
2
Casidy, Riza
2
Chen, Haipeng
2
Cleeren, Kathleen
2
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Published in...
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International journal of consumer studies
Journal of fashion marketing and management
Journal of marketing
The journal of brand management : an international journal
Journal of business research : JBR
473
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
SpringerLink / Bücher
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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Source
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ECONIS (ZBW)
498
OLC EcoSci
2
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500
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1
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
2
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
6
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
7
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
8
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
9
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
10
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
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