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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject_exact:"Produktimage"
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Brand image
270
Markenimage
270
Konsumentenverhalten
134
Consumer behaviour
133
Brand management
132
Markenführung
132
Tourism marketing
120
Tourismusmarketing
120
Destination management
103
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destination image
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Kundenzufriedenheit
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Customer satisfaction
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Stylidis, Dimitrios
6
Gursoy, Dogan
4
Phau, Ian
4
Pike, Steven
4
King, Ceridwyn
3
Perdue, Richard R.
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Petrick, James F.
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Shin, Hakseung
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So, Kevin Kam Fung
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Stepchenkova, Svetlana
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Assaf, A. Georges
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Baloglu, Seyhmus
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Belhassen, Yaniv
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Bennur, Shubhapriya
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Biran, Avital
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Cai, Liping A.
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Campo, Sara
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Chen, Chun-Chu
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Dolnicar, Sara
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Doss, Farrell
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Fetscherin, Marc
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Frías-Jamilena, D. M.
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Fu, Xiaoxiao
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Jin, Byoungho
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2
Khoo-Lattimore, Catheryn
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2
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International journal of consumer studies
Journal of fashion marketing and management
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Tourism management : research, policies, practice
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
SpringerLink / Bücher
64
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
270
OLC EcoSci
2
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1
Progress on image analytics : implications for tourism and hospitality research
Zhan, Lingxue
;
Cheng, Mingming
;
Zhu, Jingjie
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457495
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
The influence of self-brand connection on consumer reactions to symbolic incongruency and perceived betrayal
Sayin, Eda
;
Gürhan-Canli, Zeynep
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531536
Saved in:
4
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
5
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
6
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
7
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
8
Because it is brand new! : recency heuristic for product innovativeness evaluation
Min, Bora
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1023-1041
Persistent link: https://www.econbiz.de/10014250675
Saved in:
9
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
10
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
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