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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online-Handel"
~subject:"Virales Marketing"
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Online-Handel
Virales Marketing
Social Web
145
Social web
145
Consumer behaviour
100
Konsumentenverhalten
100
Internet marketing
80
Online-Marketing
80
Brand management
39
Markenführung
39
Viral marketing
35
Beziehungsmarketing
32
Relationship marketing
32
Social media marketing
28
Brand image
19
Markenimage
19
Online retailing
19
E-commerce
17
Electronic Commerce
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Advertising effects
16
Facebook
16
Werbewirkung
16
Marketing management
15
Marketingmanagement
15
Social network
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Soziales Netzwerk
14
Social networking sites
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Advertising
10
social media
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Internet
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Virtual reality
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Virtuelle Realität
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Werbung
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Soziale Beziehungen
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Altobello, Suzanne A.
2
Coker, Kesha K.
2
Ma, Zecong
2
Pinho, José Carlos
2
Quintanilla, Claudia
2
Soares, Ana Maria
2
Adjei, Mavis T.
1
Amezcua, Bernardo
1
Annett-Hitchcock, Kate
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1
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1
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1
Chawla, Yash
1
Chen, Shuai
1
Chen, Yimiao
1
Chinelato, Flavia Braga
1
Cortez, Paulo
1
Cummins, Shannon
1
Dennis, Charles
1
Dhaigude, Soma Amol
1
Dix, Steve
1
Esfidani, Mohammad Rahim
1
Fang, Cheng-hsi
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1
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1
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1
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1
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1
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1
Güngör, Ayşegül Sağkaya
1
Haavisto, Piia
1
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1
Hien Thu Bui
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International journal of consumer studies
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
108
Journal of retailing and consumer services
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
International journal of internet marketing and advertising : IJIMA
54
Information systems research : ISR
47
Journal of management information systems : JMIS
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of hospitality management
37
Technological forecasting & social change : an international journal
36
Electronic commerce research
35
Journal of marketing communications
34
Tourism management : research, policies, practice
31
International journal of electronic marketing and retailing : IJEMR
30
Journal of electronic commerce research : JECR
29
International journal of business information systems : IJBIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
Journal of internet commerce
24
Journal of marketing
24
International journal of contemporary hospitality management
22
International journal of electronic commerce : IJEC
21
Journal of hospitality marketing & management
21
International journal of advertising : the quarterly review of marketing communications
20
Psychology & marketing
20
The journal of product & brand management
20
Journal of marketing management : MM
19
Journal of travel and tourism marketing
17
Journal of the Academy of Marketing Science
16
Electronic commerce research and applications
15
Electronic markets : EM ; the international journal of electronic commerce and business media
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Electronic markets : the international journal on networked business
14
International journal of technology marketing : IJTMkt
14
Journal of marketing research : JMR
14
Management information systems : mis quarterly
14
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ECONIS (ZBW)
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1
A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531625
Saved in:
2
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
5
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
6
Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
7
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
8
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
9
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
10
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
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