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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Search: subject_exact:"Social network services"
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Subject
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Virales Marketing
Social Web
268
Social web
268
Consumer behaviour
209
Konsumentenverhalten
209
Internet marketing
111
Online-Marketing
111
Beziehungsmarketing
70
Relationship marketing
70
Brand management
61
Markenführung
61
Online retailing
56
Online-Handel
56
Viral marketing
56
Social media
55
Brand image
38
Markenimage
38
E-commerce
30
Electronic Commerce
30
Confidence
26
Vertrauen
26
Customer integration
25
Customer satisfaction
25
Kundenintegration
25
Kundenzufriedenheit
25
Brand
21
Einzelhandel
21
Retail trade
21
Markenartikel
20
Advertising effects
19
Werbewirkung
19
Emotion
18
Social network
18
Soziales Netzwerk
18
Fashion
15
Mode
15
Virtual reality
14
Virtuelle Realität
14
Social commerce
13
Social relations
13
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Undetermined
48
Free
3
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Article
56
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Article in journal
56
Aufsatz in Zeitschrift
56
Language
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English
56
Author
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Rana, Nripendra P.
3
Dwivedi, Yogesh Kumar
2
Quintanilla, Claudia
2
Shankar, Amit
2
Tafesse, Wondwesen
2
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Amezcua, Bernardo
1
Annett-Hitchcock, Kate
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bonifield, Carolyn M.
1
Butcher, Ken
1
Byun, Kate Jeonghee
1
Chakraborty, Shibashish
1
Chawla, Yash
1
Cho, Minhee
1
Chomvilailuk, Rojanasak
1
Cortese, Juliann
1
Cortez, Paulo
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Doha, Ahmed
1
Duarte, Paulo
1
Elhai, Jon D.
1
Elnahla, Nada
1
Elshaer, Ibrahim A.
1
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International journal of consumer studies
Journal of retailing and consumer services
Journal of business research : JBR
92
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Electronic commerce research
20
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
56
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1
A data-driven approach to improve online consumer subscriptions by combining data visualization and machine learning methods
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531625
Saved in:
2
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
3
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
4
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
8
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
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