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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of service research"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
systematic literature review
40
Bibliometrics
38
Bibliometrie
38
Consumer behaviour
31
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31
TCCM framework
12
SPAR-4-SLR
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consumer behavior
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literature review
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consumer behaviour
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framework-based review
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International journal of consumer studies
Journal of service research
Journal of business research : JBR
7
International journal of retail and distribution management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Marketing intelligence & planning
3
International review on public and non-profit marketing
2
Journal of service management
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Management review quarterly
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The international review of retail, distribution and consumer research
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The service industries journal
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A Research Agenda for Service Marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Contemporary trends in innovative marketing strategies
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European journal of international management : EJIM
1
European journal of marketing
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International journal of arts management
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International journal of business and emerging markets : IJBEM
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International journal of business information systems : IJBIS
1
International journal of technology marketing : IJTMkt
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International marketing review
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Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of nonprofit & public sector marketing
1
Journal of personal selling & sales management
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
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Management decision : MD
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
1
Meditari accountancy research
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Psychology & marketing
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The IMP journal
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1
Device-mediated customer behaviour on the internet : a systematic
literature
review
Wolf, Lukas
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2270-2304
Persistent link: https://www.econbiz.de/10014427281
Saved in:
2
Customer experience in social commerce : a systematic
literature
review
and research agenda
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
Saved in:
3
Exploring online customer experience : a systematic
literature
review
and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
4
Toward multisensory customer experiences : a cross-disciplinary bibliometric review and future research directions
Stead, Susan
;
Wetzels, Ruud
;
Wetzels, Martin
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10013395979
Saved in:
5
Three decades of customer value research : paradigmatic roots and future research avenues
Zeithaml, Valarie A.
;
Verleye, Katrien
;
Hatak, Isabella
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 409-432
Persistent link: https://www.econbiz.de/10012391603
Saved in:
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