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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Management decision : MD"
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Search: subject_exact:"Sustainable marketing"
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Green marketing
22
Öko-Marketing
22
Consumer behaviour
15
Environmental consciousness
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15
Umweltbewusstsein
15
Sustainable product
12
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2009-2011
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International journal of consumer studies
Journal of strategic marketing
Management decision : MD
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
Cogent business & management
13
Amfiteatru economic : an economic and business research periodical
12
International journal of contemporary hospitality management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of international consumer marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of business ethics : JOBE
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
Asia Pacific journal of marketing and logistics
6
Asia-Pacific journal of business administration
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International journal of green economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
Psychology & marketing
6
The journal of business & industrial marketing
6
Amfiteatru Economic Journal
5
Corporate social responsibility and environmental management
5
European research studies
5
Global business review
5
Green advertising and the reluctant consumer
5
International journal of production economics
5
Journal of hospitality marketing & management
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of the Academy of Marketing Science
5
Society and business review
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ECONIS (ZBW)
22
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1
Crossing the chasm between green corporate image and green corporate identity : a text mining, social media-based case study on automakers
Saran, Saman Mirzaie
;
Shokouhyar, Sajjad
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 116-139
Persistent link: https://www.econbiz.de/10014303146
Saved in:
2
When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
Saved in:
3
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
4
Extending the institutional environment : the impact of internal and external factors on the green behaviors of an individual
Gleim, Mark R.
;
Smith, Jeffery S.
;
Cronin, J. J.
- In:
Journal of strategic marketing
27
(
2019
)
6
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012202769
Saved in:
5
Promoting green buildings : do Chinese consumers care about green building enhancements?
Luo, Wen
;
Kanzaki, Mamoru
;
Matsushita, Koji
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10011824406
Saved in:
6
Green apparel buying behaviour : a study on Indian youth
Khare, Arpita
;
Sadachar, Amrut
- In:
International journal of consumer studies
41
(
2017
)
5
,
pp. 558-569
Persistent link: https://www.econbiz.de/10011824409
Saved in:
7
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
8
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
Saved in:
9
Towards marketing fo funcionality : insights from Michelin and Hilti
Ben Slimane, Karim
;
Chaney, Damien
- In:
Journal of strategic marketing
23
(
2015
)
3
,
pp. 224-237
Persistent link: https://www.econbiz.de/10011300853
Saved in:
10
Consumer understanding, perceptions and behaviours with regard to environmentally friendly packaging in a developing nation
Scott, Lindsey
;
Vigar-Ellis, Debbie
- In:
International journal of consumer studies
38
(
2014
)
6
,
pp. 642-649
Persistent link: https://www.econbiz.de/10010510357
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