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~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Online-Marketing"
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Online-Marketing
Bibliometrics
48
Bibliometrie
48
systematic literature review
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consumer behavior
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International journal of consumer studies
The journal of business & industrial marketing
Journal of business research : JBR
3
Marketing intelligence & planning
3
The marketing review
3
Electronic markets : the international journal on networked business
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management : IJICBM
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AI-driven marketing research and data analytics
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Contemporary trends in innovative marketing strategies
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Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Enlightening tourism : ET ; a pathmaking journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the review of marketing communications
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International journal of business and emerging markets : IJBEM
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International journal of contemporary hospitality management
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International journal of financial engineering
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International journal of information systems and change management : IJISCM
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International journal of internet marketing and advertising : IJIMA
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International journal of management, economics and social sciences : IJMESS
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International journal of retail and distribution management
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Journal of Indian business research
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Journal of electronic commerce research : JECR
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Journal of macromarketing
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Selected Papers from the 10th International Conference on E-Business and Applications 2024
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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1
Consumers' brand personality perceptions in a digital world : a systematic
literature
review
and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
2
The dimensions and roles of online content in social commerce : a systematic
literature
review
and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
3
Towards dissemination, detection and combating misinformation on social media : a
literature
review
Kaur, Kulvinder
;
Gupta, Samrat
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1656-1674
Persistent link: https://www.econbiz.de/10014314199
Saved in:
4
Exploring online customer experience : a systematic
literature
review
and research agenda
Kacprzak, Agnieszka
;
Hensel, Przemysław
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2583-2608
Persistent link: https://www.econbiz.de/10014427348
Saved in:
5
Social media capability in B2B marketing : toward a definition and a research model
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
;
Deng, Qi
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10011802754
Saved in:
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