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~isPartOf:"International journal of consumer studies"
~source:"econis"
~subject:"Brand management"
~subject:"Internet marketing"
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International journal of consumer studies
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
9
The journal of product & brand management
4
Journal of advertising research
3
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
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Journal of marketing research : JMR
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Psychology & marketing
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Analyzing the strategic role of neuromarketing and consumer neuroscience
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
European research on management and business economics
1
European research studies
1
Handbook of research on integrating social media into strategic marketing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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Psychology research progress
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Springer eBooks / Business and Economics
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The journal of brand management : an international journal
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Wie entstehen starke Marken? : [Markendialog Februar 2005]
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Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.
;
Nambiar, Devika
;
Suman, Gabriella
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
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