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~isPartOf:"International journal of consumer studies"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Internationales Marketing
Konsumentenverhalten
134
Brand management
50
Markenführung
50
Brand image
45
Markenimage
45
Beziehungsmarketing
37
Relationship marketing
37
Internet marketing
31
Online-Marketing
31
Social Web
28
Social web
28
Brand
24
Markenartikel
24
Bibliometrics
23
Bibliometrie
23
Viral marketing
23
Virales Marketing
23
Online retailing
17
Online-Handel
17
Customer satisfaction
15
Kundenzufriedenheit
15
marketing
13
Advertising
11
Advertising effects
11
Children
11
Confidence
11
Kinder
11
Market research
11
Marktforschung
11
Vertrauen
11
Werbewirkung
11
Werbung
11
Bekleidung
10
Clothing
10
Dienstleistungsqualität
10
E-commerce
10
Electronic Commerce
10
Food
10
Green marketing
10
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Online availability
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Undetermined
82
Free
20
Type of publication
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Article
135
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
135
Language
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English
135
Author
All
Erasmus, Alet C.
3
Cude, Brenda J.
2
De Klerk, Helena M.
2
Lee, Hyun-hwa
2
Paul, Justin
2
Wang, Cheng Lu
2
Workman, Jane E.
2
Zhou, Liying
2
Abraham, Mathew
1
Acikgoz, Fulya
1
Agrawal, Durgesh Kumar
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Almeida, Marcos Inácio Severo de
1
Amezcua, Bernardo
1
Annett-Hitchcock, Kate
1
Antonides, Gerrit
1
Antonovica, Arta
1
Apaolaza, Vanessa
1
Aparicio-Valverde, Mireia
1
Aranda, Evangelina
1
Araujo, Clecio Falcao
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arya, Vikas
1
Ashraf, Arif
1
Aytimur, Hilal
1
Azlan Amran
1
Bae, Hyeyoon
1
Bailey, Ainsworth Anthony
1
Bavorová, Miroslava
1
Behre, Barbara
1
Bell, Pauline
1
Berg, Hanna
1
Berg, Lisbet
1
Bergström, Kerstin
1
Bhanja, Nivedita
1
Bhattacharjee, Abhigyan
1
Bilgihan, Anil
1
Bolan, Peter
1
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Published in...
All
International journal of consumer studies
Journal of business research : JBR
1,044
Journal of retailing and consumer services
945
The journal of product & brand management
329
International journal of hospitality management
322
The journal of brand management : an international journal
308
Psychology & marketing
258
Asia Pacific journal of marketing and logistics
219
Journal of marketing communications
211
Journal of global marketing
193
European journal of marketing : EJM
191
Journal of the Academy of Marketing Science
188
Journal of travel and tourism marketing
177
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
174
The journal of services marketing
172
Journal of marketing research : JMR
171
Journal of marketing management : MM
169
International marketing review
165
International journal of internet marketing and advertising : IJIMA
163
Journal of marketing
163
Journal of retailing
163
Cogent business & management
160
Marketing intelligence & planning
159
Journal of international marketing
148
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
144
Journal of strategic marketing
141
Marketing letters : a journal of research in marketing
140
International journal of contemporary hospitality management
139
Journal of international consumer marketing
139
Industrial marketing management : the international journal for industrial and high-tech firms
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
International journal of retail & distribution management
131
The international review of retail, distribution and consumer research
130
Tourism management : research, policies, practice
130
Journal of hospitality marketing & management
128
International journal of advertising : the review of marketing communications
123
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
121
The journal of consumer marketing
120
Journal of promotion management : innovations in planning and applied research
115
The service industries journal
108
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ECONIS (ZBW)
135
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1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
3
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
4
EWOM processing from receiver perspective : conceptualising the relationships
Le, Tri D.
;
Robinson, Linda J.
;
Dobele, Angela R.
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 434-450
Persistent link: https://www.econbiz.de/10014248882
Saved in:
5
A meta-analysis of the elaboration likelihood model in the electronic word of mouth literature
Moradi, Masoud
;
Zihagh, Fereshteh
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1900-1918
Persistent link: https://www.econbiz.de/10013412013
Saved in:
6
The dimensions and roles of online content in social commerce : a systematic literature review and future research agenda
Singh, Diksha
;
Pandey, Vidushi
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014465954
Saved in:
7
The power of online reviews : exploring information asymmetry and its impact on green product purchasing behavior
Ikhsan, Ridho Bramulya
;
Fernando, Yudi
;
Gui, Anderes
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014531756
Saved in:
8
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
9
Digital consumer engagement in a social network : a literature review applying TCCM framework
Saikia, Winee
;
Bhattacharjee, Abhigyan
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014465615
Saved in:
10
How online reviews with different influencing factors affect the diffusion of new products
Sun, Bing
;
Kang, Min
;
Zhao, Shunyao
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1377-1396
Persistent link: https://www.econbiz.de/10014325988
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