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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Cai, Gangwei"
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Cai, Gangwei
Kruger, Martinette
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Lee, Choong-Ki
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International journal of contemporary hospitality management
International journal of event and festival management
Journal of travel and tourism marketing
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Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
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