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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Marktsegmentierung"
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Marktsegmentierung
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Consumer behaviour
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Kruger, Martinette
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Saayman, Melville
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Fruet Cardozo, Juan Vicente
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Huang, Ming-Feng
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Ji, Shaojun
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International journal of contemporary hospitality management
International journal of event and festival management
Journal of travel and tourism marketing
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
International journal of wine business research
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
6
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From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Shi, Fangfang
;
Ji, Shaojun
;
Weaver, David B.
;
Huang, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
3
,
pp. 885-907
Persistent link: https://www.econbiz.de/10013164513
Saved in:
2
Segmentation of the spectators attending a festival based on musical preferences
Pérez-Cálvez, Jesús Claudio
;
Lopez-Guzman, Tomas
; …
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 346-360
Persistent link: https://www.econbiz.de/10011804439
Saved in:
3
The 3-S typology of South African culinary festival visitors
Viljoen, Armand
;
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
Saved in:
4
Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 204-223
Persistent link: https://www.econbiz.de/10011721755
Saved in:
5
A 3E typology of visitors at an electronic dance music festival
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10011630089
Saved in:
6
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn
- In:
Journal of travel and tourism marketing
30
(
2013
)
5/6
,
pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Saved in:
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