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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~person:"Schultz, Don E."
~subject:"Consumer behaviour"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
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Consumer behaviour
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Beziehungsmarketing
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India
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Schultz, Don E.
Han, Heesup
12
Jang, Soocheong
10
Muehling, Darrel D.
6
Bilgihan, Anil
5
Jeong, Miyoung
5
Um, Nam-Hyun
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Kareklas, Ioannis
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Lee, Joonghwa
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International journal of contemporary hospitality management
Journal of marketing communications
Asia-Pacific journal of business administration
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategic marketing
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Organizations and markets in emerging economies
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
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How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
4
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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