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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Search: subject:"Customer integration"
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Konsumentenverhalten
Customer integration
48
Kundenintegration
48
Beziehungsmarketing
24
Relationship marketing
24
Betriebliche Wertschöpfung
18
Value creation
18
Consumer behaviour
17
Service-Dominant Logic
15
Service-dominant logic
15
Brand image
9
Brand management
9
Markenführung
9
Markenimage
9
Customer value
8
Kundenwert
8
Social Web
8
Social web
8
Dienstleistungsqualität
7
Innovation
7
Service quality
7
Innovation management
6
Innovationsmanagement
6
Value co-creation
6
Customer engagement
5
Customer satisfaction
5
Gastgewerbe
5
Hospitality industry
5
Internet marketing
5
Kundenzufriedenheit
5
Online-Marketing
5
Co-creation
4
Dienstleistung
4
Marketing theory
4
Marketingtheorie
4
New product development
4
Produktentwicklung
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
Services
4
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13
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Article
16
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1
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Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
1
Sammelwerk
1
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English
17
Author
All
Malthouse, Edward C.
2
Alasker, Thamir Hamad
1
Aziz, Mariam Ashraf
1
Ballester, Estefania
1
Baron, Steve
1
Bowden, Jana
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Elsotouhy, Mohamed
1
Evans, Jody
1
Gabbott, Mark
1
Ghonim, Mohamed A.
1
Han, Tien-Cheng
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Khashan, Mohamed A.
1
Kim, Su Jung
1
Kwan, Ho Yan
1
Leckie, Civilai
1
Lu, Xiaoming
1
Marbach, Julia
1
Maslowska, Ewa
1
Micevski, Milena
1
Michaelidou, Nina
1
Minkiewicz, Joanna
1
Naumann, Kay
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
Parker, Kevin R.
1
Pedersen, Per Egil
1
Pourazad, Naser
1
Raquel, Cristiana
1
Rubio Benito, Natalia
1
Ruiz Mafe, Carla
1
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International journal of contemporary hospitality management
Journal of marketing management : MM
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
17
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1
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
2
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
3
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
4
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
5
Reference effects and customer engagement in a museum visit
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Kwan, Ho Yan
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 482-508
Persistent link: https://www.econbiz.de/10013164473
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
8
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
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