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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~person:"Rahman, Mohammad M."
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Search: subject:"Customer integration"
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Beziehungsmarketing
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Brand management
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Consumer behaviour
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Customer integration
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Kundenintegration
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Markenführung
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Relationship marketing
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Rahman, Mohammad M.
Hollebeek, Linda D.
4
Khan, Imran
4
Prentice, Catherine
4
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3
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2
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International journal of contemporary hospitality management
Journal of retailing and consumer services
Journal of strategic marketing
SpringerLink / Bücher
Journal of business research : JBR
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
Carlson, Jamie
;
Rahman, Mohammad M.
;
Taylor, Alexander
; …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 149-162
Persistent link: https://www.econbiz.de/10011980821
Saved in:
2
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie
;
Wyllie, Jessica
;
Rahman, Mohammad M.
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
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