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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
91
Kundenintegration
91
Relationship marketing
44
Betriebliche Wertschöpfung
33
Value creation
33
Innovation management
21
Innovationsmanagement
21
Consumer behaviour
18
Konsumentenverhalten
18
Produktentwicklung
18
Kundenorientierung
17
Social Web
16
Social web
16
New product development
14
Innovation
12
Deutschland
11
Service-Dominant Logic
11
Service-dominant logic
11
Germany
10
Kundenwert
9
Brand management
8
Customer value
8
Dienstleistung
8
Markenführung
8
Customer satisfaction
7
Dienstleistungsqualität
7
Kundenzufriedenheit
7
Service quality
7
Value co-creation
7
Dienstleistungsinnovation
6
Dienstleistungsmarketing
6
Kundenmanagement
6
Service innovation
6
Services marketing
6
Dienstleistungsmanagement
5
Dienstleistungssektor
5
Gastgewerbe
5
Hospitality industry
5
Lieferantenmanagement
5
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9
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Hajli, Nick
2
Pervan, Simon J.
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1
Alasker, Thamir Hamad
1
Arndt, Oliver
1
Arnhold, Ulrike
1
Aziz, Mariam Ashraf
1
Baglieri, Enzo
1
Ballester, Estefania
1
Belz, Christian
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Bruhn, Manfred
1
Buhalis, Dimitrios
1
Chan, Eric S. W.
1
Chathoth, Prakash K.
1
Chen, Sandy C.
1
Chen, Yee-Chen
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Elsotouhy, Mohamed
1
Fernandes, Teresa
1
Finsterwalder, Jörg
1
Geigenmüller, Anja
1
Gelbrich, Katja
1
Ghonim, Mohamed A.
1
Gidhagen, Mikael
1
Gu, Huimin
1
Gupta, Samir
1
Hadwich, Karsten
1
Hampson, Daniel P.
1
Han, Tien-Cheng
1
Harmeling, Colleen M.
1
Harrington, Robert J.
1
Hofacker, Charles F.
1
Hollebeek, Linda
1
Hossein Zadeh, Arash
1
Hsiao, Chan
1
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International journal of contemporary hospitality management
Journal of strategic marketing
SpringerLink / Bücher
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
The journal of business & industrial marketing
18
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Service business
13
Handbook of research on customer engagement
11
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
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1
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
2
Can perceived coolness enhance memorable customer experience? : the role of customer engagement
Tsaur, Sheng-Hshiung
;
Teng, Hsiu-Yu
;
Han, Tien-Cheng
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4468-4485
Persistent link: https://www.econbiz.de/10014430129
Saved in:
3
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
4
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
5
Metaverse as a driver for customer experience and value co-creation : implications for hospitality and tourism management and marketing
Buhalis, Dimitrios
;
Lin, Michael S.
;
Leung, Daniel
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 701-716
Persistent link: https://www.econbiz.de/10013546075
Saved in:
6
Reference effects and customer engagement in a museum visit
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Kwan, Ho Yan
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 482-508
Persistent link: https://www.econbiz.de/10013164473
Saved in:
7
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
8
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
9
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
10
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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