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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Lam, Iok Keng Veronica"
~subject:"Viral marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Viral marketing
Beziehungsmarketing
1
Confidence
1
Consumer behaviour
1
Customer satisfaction
1
Einzelhandel
1
Emotion
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Relationship marketing
1
Retail trade
1
Tourism
1
Tourism shopping
1
Tourismus
1
Vertrauen
1
Virales Marketing
1
cooperation
1
emotional commitment
1
loyalty program
1
relationship quality
1
share of wallet
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shopping motive
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store satisfaction
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trust
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word of mouth sharing
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Lam, Iok Keng Veronica
Shen, Han
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Wu, Luorong
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International journal of contemporary hospitality management
Journal of travel and tourism marketing
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The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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