The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Iok Keng Veronica Lam and IpKin Anthony Wong
| Year of publication: |
2020
|
|---|---|
| Authors: | Lam, Iok Keng Veronica ; Wong, IpKin Anthony |
| Subject: | cooperation | emotional commitment | loyalty program | relationship quality | share of wallet | shopping motive | store satisfaction | Tourism shopping | trust | word of mouth sharing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Kundenbindungsprogramm | Loyalty program | Vertrauen | Confidence | Einzelhandel | Retail trade | Emotion | Tourismus | Tourism | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2020.1711848 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289263