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~isPartOf:"International journal of contemporary hospitality management"
~subject:"Brand management"
~subject:"Kundenwert"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmanagement"
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Brand management
Kundenwert
Markenführung
Beziehungsmarketing
120
Relationship marketing
120
Consumer behaviour
68
Konsumentenverhalten
68
Customer satisfaction
53
Kundenzufriedenheit
53
Dienstleistungsqualität
46
Service quality
46
Hotel industry
41
Hotellerie
41
Gastronomie
19
Restaurant industry
19
Brand image
15
Markenimage
15
Gastgewerbe
13
Hospitality industry
13
Brand
12
Customer loyalty
12
Markenartikel
12
Beschwerdemanagement
11
Complaint management
11
Viral marketing
11
Virales Marketing
11
Customer service
10
Kundenservice
10
Customer integration
9
Customer value
9
Kundenintegration
9
Arbeitsverhalten
8
Emotion
8
Work behaviour
8
Confidence
7
Customer engagement
7
Hospital
7
Hospitality
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29
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Han, Heesup
2
Alasker, Thamir Hamad
1
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Asante, Bismark Omane
1
Aziz, Mariam Ashraf
1
Bai, Billy
1
Ballester, Estefania
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Ben Khelil, Haykel
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1
Chen, Chih-chien
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Chen, Joseph
1
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Chen, Yong
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1
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1
Chon, Kaye
1
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1
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1
Chu, Rongwei
1
Coelho, Filipe
1
Colmekcioglu, Nazan
1
Deng, Aimin
1
Dinca, Alexandra
1
Elsotouhy, Mohamed
1
Erkmen, Ezgi
1
Evanschitzky, Heiner
1
Foroudi, Pantea
1
Ghonim, Mohamed A.
1
Gu, Huimin
1
Gursoy, Dogan
1
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1
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1
Hao, Fei
1
Hemsley-Brown, Jane
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Hsiao, Chan
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Huang, Shanshan
1
Hwang, Jinsoo
1
Hyun, Sunghyup Sean
1
Im, Holly Hyunjung
1
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Published in...
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International journal of contemporary hospitality management
Journal of business research : JBR
175
Journal of retailing and consumer services
130
The journal of product & brand management
101
The journal of brand management : an international journal
83
Industrial marketing management : the international journal for industrial and high-tech firms
75
International journal of hospitality management
58
SpringerLink / Bücher
47
Journal of strategic marketing
34
Cogent business & management
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
29
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Journal of promotion management : innovations in planning and applied research
27
Psychology & marketing
26
The journal of services marketing
26
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of service management
24
The service industries journal
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Business horizons
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of hospitality marketing & management
20
Journal of travel and tourism marketing
20
Journal of marketing analytics : JMA
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Tourism management : research, policies, practice
18
Gabler Edition Wissenschaft
17
Journal of marketing management : MM
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The international journal of bank marketing : IJBM
15
Handbook of research on customer equity in marketing
14
Journal of marketing communications
14
Journal of marketing research : JMR
14
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ECONIS (ZBW)
29
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
3
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
4
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
5
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
6
Creating customer value in the sharing economy : an investigation of Airbnb users and their tripographic characteristics
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Min, Somang
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 23-45
Persistent link: https://www.econbiz.de/10012798179
Saved in:
7
Contactless service in hospitality : bridging customer equity, experience, delight, satisfaction, and trust
Hao, Fei
;
Chon, Kaye
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012798183
Saved in:
8
From service-dominant orientation to positive customer outcomes : a self-determination model in the custom travel service context
Li, Mingfei
;
Huang, Shanshan
;
Deng, Aimin
;
Bai, Billy
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012798193
Saved in:
9
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
10
Positive and negative switching barriers : promoting hotel customer citizenship behaviour through brand attachment
Lee, Chang-Hun
;
Kim, Hye-Rhim
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4288-4311
Persistent link: https://www.econbiz.de/10013413365
Saved in:
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