Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Year of publication: |
2023
|
---|---|
Authors: | Kim, Jinkyung Jenny ; Lee, Jin-soo ; Han, Heesup |
Subject: | Brand attitude | Brand loyalty | COVID-19 | Customer experience | In-room amenity | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Coronavirus | Markentreue | Hotellerie | Hotel industry | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Markenartikel | Brand |
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