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~isPartOf:"International journal of contemporary hospitality management"
~type_genre:"Case study"
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International journal of contemporary hospitality management
HMD : Praxis der Wirtschaftsinformatik
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Field guide to case study research in business-to-business marketing and purchasing
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Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
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