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~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
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Search: subject:"Mobile Telekommunikation"
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Consumer behaviour
Mobile communications
35
Mobilkommunikation
35
Konsumentenverhalten
19
Mobile Business
16
Mobile business
16
Mobile phone
13
Mobiltelefon
13
Internet marketing
12
Online-Marketing
12
Innovation adoption
10
Innovationsakzeptanz
10
Mobile Marketing
8
Mobile marketing
8
Advertising effects
6
Mobile Anwendung
6
Mobile application
6
Werbewirkung
6
Advertising
5
Beziehungsmarketing
5
Innovation diffusion
5
Innovationsdiffusion
5
Internet
5
Relationship marketing
5
Werbung
5
Confidence
4
Customer satisfaction
4
Electronic Banking
4
Electronic banking
4
Electronic money
4
Elektronisches Geld
4
Kundenzufriedenheit
4
Social Web
4
Social web
4
USA
4
United States
4
Vertrauen
4
mobile advertising
4
China
3
Dienstleistungsqualität
3
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19
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Abdul-Hamid, Ibn Kailan
1
Aghniadi
1
Amoroso, Donald L.
1
Aramendia-Muneta, Maria Elena
1
Arnita, Devi
1
Ashkani, Mahdi
1
Bakr, Yousra
1
Basmanova, Oksana
1
Boateng, Henry
1
Chen, Zhihao
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Fleisch, Elgar
1
Gao, Shang
1
Gerpott, Torsten J.
1
Ghosh, Tathagata
1
Giovanis, Apostolos N.
1
Hajiheydari, Nastaran
1
Hinson, Robert
1
Jiang, Pingjun
1
Jun, Jongkun
1
Kini, Ranjan B.
1
Kowatsch, Tobias
1
Krogstie, John
1
Lee, Thaemin
1
Livas, Christos
1
Maass, Wolfgang
1
Maskan, Babak Hazaveh Hesar
1
Nardali, Sinan
1
Nasution, Reza Ashari
1
Ogawa, Mikako
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Park, Cheol
1
Pelet, Jean-Eric
1
Pentina, Iryna
1
Pierce, Meghan
1
Rahman, Mushfiqur
1
Rao, Venu Gopal
1
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International journal of e-business research : an official publication of the Information Resources Management Association
International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
55
Telecommunications policy : the international journal of digital economy, data sciences and new media
37
Journal of business research : JBR
17
Technological forecasting & social change : an international journal
17
Information systems research : ISR
13
International journal of business information systems : IJBIS
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Cogent business & management
11
International journal of electronic business
11
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
SpringerLink / Bücher
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of business innovation and research
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail & distribution management
7
The journal of services marketing
7
Global business review
6
Information technology and management
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of services, economics and management
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of strategic marketing
6
DICE discussion paper
5
Electronic commerce research and applications
5
International journal of business excellence : IJBEX
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
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ECONIS (ZBW)
19
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1
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
2
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
3
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
4
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
5
Customers' perceived risk and trust in using mobile money services : an empirical study of Ghana
Abdul-Hamid, Ibn Kailan
;
Shaikh, Aijaz A.
;
Boateng, Henry
; …
- In:
International journal of e-business research : an …
15
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011996820
Saved in:
6
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
7
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
8
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
9
Factors affecting loyalty of mobile social networks' users
Hajiheydari, Nastaran
;
Maskan, Babak Hazaveh Hesar
; …
- In:
International journal of e-business research : an …
13
(
2017
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10011654740
Saved in:
10
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
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